Christopher Ware of Paramour Bar Joins Azar Family Brands

New hires

Azar Family Brands Adds Christopher Ware of Paramour Bar as South Texas Regional Manager San Antonio, TX – Azar Family Brands, rapidly-growing maker of award-winning Cinco Vodka and Seersucker Southern Style Gin (the only gin made in San Antonio), has announced that Christopher Ware will join the company effective February 15, 2017. Christopher will act as South Texas Regional Manager and will be based in San Antonio. A talented, passionate advocate of San Antonio’s cocktail scene, Ware serves as the San Antonio Chapter Secretary of the United States Bartenders Guild and is a founding member of the San Antonio Cocktail Conference. In 2014, he launched Paramour Bar, a “Top 40 Bar in the Nation,” as the visionary co-founder. Serving as both Beverage Director and General Manager, Ware has created a San Antonio staple that has received resounding critical and commercial success. Trey Azar, Co-Founder and Master Distiller at Azar Family brands said, “We are a growing San Antonio company. Up over 30% from last year in San Antonio and the rest of Texas and expanding into a dozen new states in 2017, it is important that we take great care to stay connected to our home city. Christopher is home-grown and brings intimate knowledge of our city’s exciting cocktail culture. He’s the right person in the right city at the right time.” A Texas Tech graduate and U.S. Marine, Christopher began his career in earnest, stepping behind the bar at Bohanan’s in March of 2010. After advancing to Head Bartender and keeping the place up to Sasha Petraske’s expectations, Ware embarked on a new mission to open Arcade Midtown Kitchen at The Pearl Brewery. As Bar Manager there, he accomplished his goal of curating a “Top 10 Bar in the State” program. Christopher says, “I have seen the Cinco brand grow steadily over the past 7 years and have been nothing but impressed with their attention to detail and ability to craft such a wonderful product in an ever-competitive market. With the addition of Seersucker, I look forward to helping Azar Family Brands expand and provide excellent products to a more educated imbibing consumer.” Kelley Sahliyeh, Azar Family Brands Director of Sales for Texas and Oklahoma says, “It is an honor for Christopher to be joining our team. His knowledge, experience and reputation is going to accelerate our continued growth in the South Texas Market. His morals and motivation fall in line perfectly with our company, and I really believe that he is the perfect fit for the highly respected sales team that we currently have in place in the state of Texas!” Ware is a voracious student, tenacious leader, and proven innovator. Azar Family Brands welcomes him to the family. ABOUT AZAR FAMILY BRANDS Azar Family Brands (AFB) is a nationally-recognized, award-winning distillery based in San Antonio, Texas. The company’s world-class brand portfolio includes Cinco Vodka and Seersucker Southern Style Gin (the only gin produced in San Antonio). AFB is currently remodeling their 9,000 sq. ft. distilling facility to become a destination location that will provide tours, tastings, entertainment and family fun. The destination is a short 20 minutes from downtown San Antonio. 


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