Alimentaria expects to attract more than 5,000 North American trade professionals to Barcelona this April

Alimentaria expects to attract more than 5,000 North American trade professionals to Barcelona this April

Alimentaria—one of the world’s biggest food industry trade fairs—is targeting the North American market, having identified its main importers, distributors and buyers with the aim of attracting more than 5,000 trade professionals from the USA, Canada and Mexico to its next edition on 25-28 April in Barcelona (Spain). Featuring over 3,800 companies from some 50 different countries, Alimentaria is the leading showcase for the gastronomy, food and drink of Spain, whose products are enjoying increasing recognition and presence worldwide.

With the United States at the forefront, the number of North American trade professionals visiting Alimentaria has grown with every edition, underlining the region’s position as a strategic market for the Spanish food industry. In 2014, North America was the geographical region with the biggest increase in the number of trade visitors (+20%), with around 4,600 professionals, a very similar figure to those attending from Asia and Latin America. With 21,500 trade professionals, the European Union continues to represent the largest percentage of visitors to Alimentaria, which attracts some 140,000 visitors, 30% of whom are from outside Spain.

In addition to its enormous international pulling power, attracting foreign visitors with the quality and diversity of the product range on show and the chance to find new suppliers, Alimentaria is undertaking various promotional campaigns to make contact with the leading agents in the food and retail sectors of a number of countries that are regarded as key destinations for Spanish exports. The aim is to include them in the exclusive Hosted Buyersprogramme which involves around 800 trade professionals from all over the world who are interested in buying specific food products. Two years ago, the last time the show took place, the United States, with 62 representatives, headed up the list of international buyers invited directly by the organizers to take part in prearranged business meetings. This figure greatly exceeded the 46 business representatives from China and the 26 from Mexico, the second and third countries on the list of hosted buyers.

For Spanish food companies, the United States is of tremendous strategic interest and they take advantage of the fair to find new business opportunities and contacts that will help them to launch or increase the presence of their products in this market. In response to this need, Alimentaria is committed to increasing the number of US Hosted Buyers invited to the next edition of the show to more than 70 representatives.

Wine and gourmet products: strategic markets
Wine and gourmet products are the most sought-after Spanish products in the US market. According to information from the Spanish Ministry of Agriculture, Food and Environment, the US, along with China, is the market where exports of Spanish wines have grown the most in recent years, at an annual rate of 6.6%.

Meanwhile, delicatessen products such as olive oils and canned vegetables also enjoy an excellent reputation among US importers. The United States is the fourth largest buyer of Spanish olive oil behind Italy, Portugal and France. In 2014, Spain exported 136,402 tonnes of olive oil to the United States, with a value of 436 million dollars, surpassing Italy for the first time as the leading supplier of olive oil to this market.

The presence of the United States at Alimentaria is rounded off with the participation of US companies, with a notable contingent of companies from the meat, wine and spirits sector represented by institutions such as the USA Poultry & Egg Export Council, which brings together the leading US firms in this sector, and brands such as the spirit manufacturer Venturi Brands.

The power of gastronomy
To coincide with its 40th anniversary, Alimentaria 2016 will be structured into five different shows: Intervin (wines and spirits), Intercarn (meat and meat products), Restaurama (restaurants), Interlact (milk and dairy products) and Multiple Foods (all kinds of confectionery, preserves, oils and premium products). The aim of this segmentation is to reflect market trends, strengthen the show’s position in the restaurant and gourmet sector, and make life easier for the trade professionals from the sectors of food and drink distribution, retail and imports who visit the show in search of new suppliers and products.

The power of the gourmet experience in promoting Spanish food products will be evident in The Alimentaria Experience, a huge space housing activities, demonstrations and cooking workshops given by well-known chefs—including Michelin-starred ones—and young up-and-coming talents. Meanwhile, innovations, trends, launches, seminars and conferences will all be featured in The Alimentaria Hub, a major space dedicated to food knowledge which also includes business and technology.

Barcelona, January 2016

Images available here

Susana Santamaria / VĂ­ctor Solvas
Tel. (+34) 93 452 11 04

Soledad G. Rovira  I Public Relations I (310) 980 7051  I
Soledad G. Rovira  I Public Relations I (310) 980 7051  I