Royal Basmati Rice Instagram Contest

Go on a culinary adventure to India with your Royal Basmati rice dish or cocktail Instagram post!

How do you embrace Basmati? We're calling all chefs, pastry chefs, and bartenders to share their most enticing and innovative dishes and cocktails showcasing authentic Indian Basmati rice. You're just one Instagram post away from taking off to India culinary on a culinary trek for two. 

Truly authentic Basmati can only come from the foothills of the Himalayan Mountains, where the harmony of climate, fertile soil, and spring water produce this most extraordinary grain. Royal Basmati's long-grain rice is grown and harvested under the careful attention of India's most expert farmers, and is aged for a minimum of twelve months in temperature-controlled silos. As with fine wine and cheese, this aging process brings out the enticing aroma and full flavor of the grain, and results in a fluffy, non-sticky texture. 


 

Official Contest Rules

Who Can Enter

Industry chefs, pastry chefs, and bartenders who care about using the best ingredients

How to Enter

Step 1: Submit the basic form below so we know how to contact you if you're selected as a semi-finalist.

Step 2: Instagram a photo of your original, authentic Indian Basmati rice dish or cocktail. The caption should include the dish/cocktail title, the hashtag #AuthenticateYourRice, and the @RoyalBasmati and @StarChefs handles. (All photo submissions will be property of StarChefs for use on social media outlets and website.)

Step 3: Three finalists will be selected for an expense-paid trip to New York City to compete in a final Royal Basmati cook-off at StarChefs' International Chefs Congress, October 23 to 25.* 

Deadline for Entry

The contest has now closed. Chef JJ Johnson of The Cecil | NY has won, and will be traveling to India with StarChefs and Royal Basmati January 2017.

*Semi-finalists will be notified and required to submit recipes by September 19 to compete for the grand prize at ICC.                                     

SUBMIT contact form

Judging

Think edgy and innovative. We're looking for dishes and cocktails that are creative, beautiful, and personal—and that put Basmati front and center. Judging will take place in two parts: first based on online Instagram submissions and then at the IRL smackdown at the International Chefs Congress. Chef Maneet Chauhan of Chopped fame will judge based on:

  • Emphasis on Basmati as the star ingredient​
  • Compelling, complementary flavor pairings
  • Sound culinary technique and execution
  • Presentation of the final dish/cocktail; photo must be provided

Grand Prize

One grand prize winner will a 7 day trip to India for 2 with business class travel and accommodations.

 


 

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