Mixologist Bill Norris of Alamo Drafthouse Cinema - Biography

Austin, TX

March 2012

Bill Norris has been pouring drinks for 17 years from the Jersey Shore to London, though neither Snooki nor Prince Charles are likely to sample his wares these days. Having been called the “father of the modern cocktail” in Austin and winning a slew of brew awards—including ranking as a finalist three years running in the United States Bartender’s Guild cocktail competition—Norris now works as beverage director at the Alamo Drafthouse, a drink-and-watch movie theater in Austin, where he is upping the ante on Alamo’s liquor program—as well as next-door sister bar/bowling hall The Highball, which features old timey cocktails, as well as Norris’ own inventions like the Heirloom, a pepper-infused vodka with cherry tomato, smoked salt, and basil. Norris, who is partial to Irish whiskey and a pint of Guiness himself, graduated from Drew University with a bachelor’s in political science and writing, and actually spent some time on the campaign trail before returning to school to net a masters in fiction writing (he wrote a novel in 2001).