Rising Star Restaurateur Alex Phaneuf of Hasiba - Biography

Los Angeles, CA

May 2021

After working for Farmshop, Atelier Crenn, TBD, and AQ in San Francisco, Alex Phaneuf connected with Chef Or Amsalam at Goldie's over their appreciation for freshly baked bread—a feature that Goldie’s was missing. So the pair spearheaded the restaurant’s bread program, and ideas for a bakery began brewing.

In 2015, Amsalam and Phaneuf launched Lodge Bread Company, which focuses on whole-grain, long-fermented, high-hydration loaves. The original storefront expanded into a full restaurant and has since added a second location in Woodland Hills with another in the pipeline. With dreams of opening a restaurant, Amsalam took Phaneuf on an Israeli tour, and they returned in 2018 to found Hasiba, named after Amsalam’s grandmother. The menu offers an Israeli-inflected, kosher alternative for the largely Jewish Pico-Robertson neighborhood, and Amsalam and Phaneuf plan to continue expanding both concepts.