StarChefs About Us


Bob Giraldi, Founder

From music videos to TV commercials, Bob Giraldi's directorial talents have left a distinct imprint on American popular culture. Remember the Miller Lite campaign with Rodney Dangerfield and the ex-jocks? Remember the famous Pepsi campaigns featuring Michael Jackson and Lionel Richie? York Peppermint Patty's "Cool Sensation?" MCI's "Parents" crying over long distance? Or how about Michael Jackson's groundbreaking music video "Beat It?"

Or Jackson and McCartney's "Say, Say, Say?" All Giraldi's. Not to mention commercials for Broadway's A Chorus Line, Phantom of the Opera, Evita, and Dreamgirls.
The amazing Acura "Wrecking Balls," Dreyer's "Dancing Baby," and Oldsmobile Aurora's "Caught Their Eye" where the Statue of Liberty comes to life. And Intel's "Dancing Bunnymen."

Four Giraldi-directed commercials have taken home coveted Clio Classic Hall of Fame awards: H&R Block's "Brother-in-law," General Electric's "Night Baseball," Partnership for a Drug Free America's "Waking Up," and J&J's "Stuck on Band Aid."
And hundreds more. In fact, about 2,000 commercials to date and over 400 awards.

Giraldi's innovative visuals and musical storytelling ability made him the director of choice in the then fledgling music video realm for artists like Jackson, McCartney, Richie, Pat Benatar, Diana Ross, Jean Michel Jarre, and Stevie Wonder. Besides 1983's "Beat It," which won the coveted American Music Award, the People's Choice Award, The Billboard Video Award, and is included in Rolling Stone Magazine's top ten Best Videos of All Time, he wrote and directed "Love is a Battlefield," "Hello," "Running with the Night," "Penny Lover," "Ballerina Girl," "Do What You Do," "Dynamite!" and "Don't Drive Drunk."

In 1985, Giraldi was honored by his alma mater, Pratt Institute, with an Alumni Achievement Award. In 1994, he was once again honored by Pratt and presented with the Herschel Levit Scholarship Award, which honors excellence in career and offers scholarships to young artists. Other projects by the versatile Giraldi include the feature film Hiding Out, starring Jon Cryer and Annabeth Gish, and My Hometown, a short film commemorating the 1983 World Series, which has a permanent place in the Baseball Hall of Fame in Cooperstown, New York. The hour-long Christmas special: A Christmas to Remember, with Kenny Rogers and Dolly Parton, still runs every year.

Giraldi was also a major force in Ads Against AIDS - the advertising community's massive effort aimed at heightening AIDS awareness and education. For his deeply moving spot "Eyes," Giraldi was awarded Golds at the London International Film Festival, the AICP-MOMA Show, the Mobius Awards, and The Addys.

His work can be seen in the permanent collection of New York's Museum of Modern Art, and he has been inducted into the New York Art Director's Club Hall of Fame - one of the few film directors to be so honored. Named Director of the Year by a number of magazines, Giraldi has been featured on NBC's Dateline, CNN, CNBC, Entertainment Tonight, and The E! Network. In 1996, Giraldi's "The Hundred" for McDonald's was voted the most popular commercial of the Summer Olympics by USA Today.

In 1996, Mr Giraldi, along with executive producer Patti Greaney, co-founded StarChefs, an original World Wide Web site featuring celebrity chefs and cookbook authors. StarChefs has been awarded NetGuide's prestigious Four Stars, Microsoft's Top Pick Food Site, New Media's Invision Award for Best Online Periodical, an Epicurus Award, and Magellan's Four Star Rating.

In 1997, Advertising Age named Giraldi one of the "101 Stars Behind 100 Years of Advertising in New York," one of only two film directors named to the prestigious list. Other industry colleagues included Bill Bernbach, William Randolph Hearst, Annie Liebowitz, Michael Ovitz, and Jay Chiat. In 1997, Giraldi has already directed commercials for Oracle, Wrangler, MCI, Philips Magnavox, Oldsmobile, Worldcom, US West, Motorola, and Sears. His work on AT&T Canada's "Jenny" won a Gold at the AICP Show this year. Amid his other professional achievements, Giraldi finds time to make successful forays into the restaurant business. Since creating Giraldi Suarez Productions, Giraldi and partner Phil Suarez have opened a series of fine restaurants in New York, London and Hong Kong, including Vong, the Lipstick Cafe, Gigino Trattoria, JoJo and Patria. In June 1997 their latest venture, Jean Georges, at the Trump International Hotel and Tower in New York, earned four-stars from the New York Times.

Mr. Giraldi is listed in Who's Who in America and International Who's Who of Professionals. He is on the board of Catholic Big Brothers of New York as well as being a patron of New York Women in Film.

He has production offices in New York and Los Angeles.