Bob Giraldi Partner

Born in Paterson, New Jersey in 1939, Bob Giraldi was educated at Paterson Eastside High School and Pratt Institute, where he graduated with a BFA in 1960.

He spent the next 9 years as an Art Director and Creative Director at Young & Rubicam, Inc. In 1970, he moved to DellaFemina and Partners as the Creative Director of the agency. In 1973 he founded GiraldiSuarez Productions with his partner Phil Suarez. Through this association he has produced and directed over 2,000 commercials and music videos, and has gained over 500 major industry awards.

His work can be seen in the permanent collection of The Museum of Modern Art in New York, and he has been inducted into The New York Art Directorıs Club Hall of Fame, one of the few film directors to be so honored. He has been featured as "Director of the Year" on NBCıs Dateline, CNN, CNBC, Entertainment Tonight and The E! Network.

In 1997, Advertising Age named Mr. Giraldi one of the "101 Stars Behind 100 Years of Advertising in New York," one of only two film directors to be named to the list. Other industry colleagues include Bill Bernbach, William Randolph Hearst, Jay Chiat, Annie Liebowitz and Michael Ovitz.

In 1998 Mr. Giraldi won the MTV Best Male Video Award for his vision of Will Smithıs "Just the Two of Us." This video also won the 1998 Billboard Pop Music Video Award, as well as a 1998 Media Project Shine Award.

In 1998 he formed Artustry Partnership, which functions as a solution-driven marketing and creative think tank. So far Artustry has developed successful campaigns for Tabacalera Inc; Texaco, Chase Manhattan, and the new Trump World Tower.

In 1998, Mr. Giraldi also formed Voyeur Films, a cutting edge commercial and music video company. And he has created, along with executive producer Patti Greaney, StarChefs, an original world wide web site, featuring celebrity chefs and cookbook authors. StarChefs has already been awarded NetGuideıs prestigious "Four Stars," Microsoftıs "Top Pick Food Site," New Media Invision Award for Best Online Periodical, an Epicurus award, and Magellanıs "Four Star Rating."

Mr. Giraldi was also a major force in the "Ads Against Aids," the advertising communityıs massive effort aimed at heightening aids awareness and education. For his deeply moving spot "Eyes," he was awarded Golds at the 1992 London International Film Festival, The AICP MoMa, The Mobius Awards, and The Addys.

In 1983, Mr. Giraldi wrote and directed the music video "Beat It," starring Michael Jackson. Over the years this video has been considered one of the single biggest influences in the music industry. It has won the coveted American Music Award as well as The Billboard Video Award, a 1984 Peopleıs Choice Award, is included in Rolling Stoneıs top ten "Best Videos of All Time," and is included in the permanent exhibition of video art at The Museum of Modern Art in New York.

Other famous videos followed. "Say, Say, Say," with Jackson & Paul McCartney won the 1984 Le Festival du Video Clip St. Tropez. "Love Is A Battlefield," with Pat Benetar won a 1984 MTV Award. "Hello," with Lionel Richie won a 1985 American Music Award.

In 1983, Mr. Giraldi wrote and directed a short film, "My Hometown," for NBC and The World Seriesı 50th Anniversary, This film now has a permanent place in Baseballıs Hall of Fame in Cooperstown, New York.

In 1985 Mr. Giraldi directed the one hour TV show; "Houston: A City in Concert," starring Jean Michel Jarre, which has aired in 72 countries.

In 1987 Mr. Giraldi was honored in Washington DC by the Director of Transportation, Elizabeth Dole for his video and ad campaign "Donıt Drive Drunk," performed by Stevie Wonder. Also that year, he directed the theatrical film, "Hiding Out," starring Jon Cryer and Annabeth Gish.

In 1985, and again in 1994, his alma mater, Pratt Institute, gave him the Herschel Levit Scholarship Award, honoring excellence in career & scholarships to young artists.

Some of Mr. Giraldiıs more famous campaigns include the original Broadway show commercials for "A Chorus Line," "Evita," "Dream Girls," "Sophisticated Ladies," "Sunset Boulevard," and "Phantom of the Opera." Also the "Pepsi Cola" campaign featuring Michael Jackson & Lionel Richie, the historic, long running "Miller Lite" campaign featuring Rodney Dangerfield, Bob Ueker, Billy Martin, Bubba Smith, Tommy Heinsohn, John Madden, Mickey Spillane and many others.

Four of Mr. Giraldiıs commercials have been voted the Clio Classic Award.

Mr. Giraldi and his partner, Phil Suarez, own 10 successful restaurants, among which are "Jean Georges," which has earned the New York Times 4 Stars, the first time that a restaurant has been awarded 4 stars on the first review, and has been named the Esquire Restaurant of the Year for 1997, and has received the 1998 James Beard Best Restaurant of the Year Award, The chef, Jean Georges Vongerichten has been awarded the 1998 James Beard Best Chef in America Award,

"Vong," which has earned the New York Times 3 Stars, is also in London at The Berkeley Hotel, and has earned 3 Stars from The London Evening Standard, as well as being named the Restaurant of the Year by the same newspaper, and is in Hong Kong at The Mandarin Hotel. Another "Vong" will open in Chicago in the winter of 1999.

Also "Jo-Jo," a 3 Star New York Times recipient and the Esquire Magazine 1992 Restaurant of the Year. And "Patria," which awarded itıs young Cuban chef, Douglas Rodriquez the 1996 James Beard Rising Chef Award.

The latest restaurant, "The Mercer Kitchen," in The Mercer Hotel in New Yorkıs SoHo has opened to rave reviews and large crowds. A new steakhouse, "Prime" has opened in October, 1998, in the spectacular Las Vegası Bellagio Hotel.

Mr. Giraldi is listed in "Whoıs Who in America," the International "Whoıs Who of Professionals," is on the board of "Catholic Big Brothers of New York" as well as being a patron of "New York Women in Film."

He has production offices in New York, Chicago and Los Angeles. for Italy, Germany, and Japan, where he has won numerous International awards.

He currently resides in New York City.


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