von Rock, Wine Director
54 Irving Place
New York, NY
125 East 17th Street
New York, NY
position as Wine Director at Verbena is the latest stop on a journey
that began when he was three years old. He spent his early years in
a rural Maryland valley stomping concord grapes and blackberries, while
his mother Patricia crafted wines he calls "reprehensible"
from the results. A series of natural challenges, such as the heat wave
of 1976, forced the family to resort to the infamous dandelion as a
Hes been seeking better wine ever since.
Aaron holds a Sommelier Certificate as a member of both the American
Sommelier Association (ASA) and the Sommelier Society of America (SSA).
He has performed as a guest sommelier at wine events such as The New
York Wine Experience and La Paulée de New York on the east coast,
and The Masters of Food & Wine in Carmel on the west coast. He collects
tasting notes on over 3500 wines per year, and continues to study towards
a Advanced Sommelier degree. He has used his knowledge to conduct seminars
inside and outside the restaurant arena. His experience with Diane Forleys
cuisine extends through the past six years, since Verbena opened in
1994, and gives him a natural feel for which wines pair with her seasonal
Mediterranean-new American food.