Beyond supplying chefs with innovative kitchen equipment, Vita-Mix is also committed to supporting excellence in the foodservice industry. In 2006, they partnered with StarChefs.com to sponsor the Rising Stars Revue, a series of awards that recognize young talent in the top culinary markets in the country. Over the past two years, all of the Rising Stars were awarded their very own new Vita-Prep Professional blender to honor their achievements and to inspire them to continue creating in the kitchen.