ABOUT
FAIRWAY
Literally
all of the world’s most significant cheeses made their American
debut here at Fairway under the tutelage of Steven Jenkins, author
of Cheese Primer (Workman), the 1996 James Beard Award-winner
(fifth printing).
What has set Fairway apart from every other NYC specialty food store,
several of which are justly famous in their own right, is that we
import directly numerous highly significant foodstuffs that are
available only at Fairway. We have demonstrated time and again an
uncanny ability at finding thrilling artisanal foodstuffs in Europe
and North America, and with our buying power we are able to by-pass
importers and distributors, thereby keeping costs down on these
items. Our customers, over 100,000 per week, know that if they make
a purchase at Fairway, they’re paying not just a fair price,
but the lowest price we can possibly manage.
Obviously we travel extensively in pursuit of foodstuffs that will
further establish us as the primary mover and shaker in the specialty
food business. It is not as if these wonderful things show up unannounced
in hopes we will clutch them to our collective bosom. We learned
long ago that it requires persistence and serendipity in addition
to being "out there." For us, the process is an unfettered
joy – the thrill of finding something, the satisfaction of
knowing how important our support is to each of our artisanal food
producers, and the pride we feel when yet another pioneering effort
is met with such tumult and commercial success. Do we get publicity?
Hardly a week goes by that New Yorkers don’t read in a magazine
or newspaper that Fairway has done it again.
Can you purchase specialty foodstuffs and cheeses on-line? Sure.
Numerous Web sites. But we’re astonished at how pedestrian
the choices are, and at the extortionate prices attached. Fairway
is only offering the winners, folks. Just the stuff we ourselves
take home for our own culinary lives, which, after our friends and
family, is the only life worth living. Here at Fairway, if you can’t
eat it, what’s the point?
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