New York City, NY(Janurary 31, 2007) -
For more information contact:
Danny Johns
+1.503.232.1016
djohnswholecup@aol.com

The Ultimate Barista Challenge. USA the ultimate new coffee competition will make it's
New York debut at the preeminent International Restaurant & Foodservice Show of
New York 2007

Portland, Oregon, USA - January 2007, The Ultimate Barista Challenge. USA, the first coffee and espresso competition of its kind, debuts to the New York marketplace at the highly acclaimed International Restaurant & Foodservice of New York, March 4 - 6, 2007 at the Jacob Javits Convention Center where 18,000 attendees are expected.
The Ultimate Barista Challenge is an action packed competition where baristi, someone who professionally prepares coffee, compete in a dueling stage of identical espresso stations to shake, not stir, their espresso cocktails, to prepare beautiful caffe latte art, blend espresso frappe and brew the best they have. Each barista has a tight 10 minutes to prepare drinks in each category and serve to a discerning professional tasting judges' panel comprised of coffee specialists, trainers, food writers, chefs or sommeliers before a live audience to win the right to challenge the reigning champion and in turn become "The Ultimate Barista"
Creator of The Ultimate Barista Challenge. USA, Sherri Johns, exclaims "Food, Pastry and Bartending competitions are very popular events and the IFSNY provides an amazing venue to host The Ultimate Barista Challenge.. It is time coffee service and espresso take the stage and becomes part of the dining culture, not just a segment for specialty cafes. Johns herself is a former barista champion in San Francisco in 1980. "Our goal is to introduce professional barista and coffee brewing skills to restaurants and chefs." Co-creator and Master of Ceremonies, Danny Johns, states, "How many times have you enjoyed a wonderful meal, only to be served a bad cup of coffee afterwards? Good coffee and espresso must be included as part of the overall dining experience. We are here to share, inspire and help educate."

BUNN-O-Matic Marketing Manager Desiree Logsdon, "Brewed coffee is an integral aspect of the dining experience. We are excited about participating in a barista competition that features a brewed coffee element, as well as espresso. I love the idea of barista as the "sommolier of coffee" serving a panel of tasting judges."

Ron Mathews, Event Director for Reed Exhibitions, producers of the IRFSNY show, is an advocate of the Ultimate Barista Challenge. USA declaring it the cutting edge in performance and coffee culinaria. "We have added several new features to the 2007 event, including the Ultimate Barista Challenge. USA, the US Pizza Team Trials, and a Japanese Demonstration Theatre. We will have something for everyone."

Miles Small - Editor of Foodservice Gourmet and Coffee Talk Magazine proclaims "The Ultimate Barista Challengers are specialty coffee missionaries, spreading the 'tower of power' coffee gospel to a wide foodservice audience in an exciting and engaging way. We are proud to be one of it's sponsors". "We at " General Espresso Equipment Corporation/Astoria CMA chose to be a part of The Ultimate Barista Challenge. USA because it reaches new markets that are getting into specialty coffee", according to Gary Horne, National Sales Manager. Cristina Knapp representing DSI Products LLC and Intrusion Solutions, Inc. water consultants' comments Ultimate Barista sponsorships are an excellent vehicle for our products and services.

Up for the Challenge are the 2007 Ultimate Baristi Ryan Dennhardt of Barista's Daily Grind and Heather Perry of Coffee Klatch both chosen because of their amazing performance records as professional competition baristi and their status in today's coffee market place. Ultimate Barista Ryan's approach is much like a chef using creative ingredients and presentation not necessarily associated with coffee or espresso. "As an Ultimate Barista, the experience has provided an opportunity to try new things with coffee and espresso, spread knowledge about specialty coffee and the craft of a barista to people in the food industry. The competition is both refreshing and exciting."
*Not Affiliated with SCAA, SCAE, WBC or Coffeefest barista events*
The Ultimate Barista Challenge. USA is proudly sponsored by General Espresso Equipment Corp./ Astoria/CMA Espresso and Cappuccino Machines, BUNN-O-Matic, Torani Syrups, DSI Products Inc.
(Don't Sweat It Cold Cup Wraps), Vita-Mix Blenders, Visions Espresso Service, Coffee Labs Roasters, Intrusion Solutions LLC Water Specialist, Hospitality News / Fg Coffee Talk Magazine, BEST Coffee School, Reg Barber Enterprises, theCafeGuide.com, Instant Whip Foods NY/NJ and Pallo/Joe Glow, produced and managed by WholeCup Coffee Consulting, LLC. Join us for The Ultimate Challenge. USA at IFSNY March 4 - 6, Jacob Javits Convention Center.
For information on the International Foodservice & Hospitality Exhibition http://www.internationalrestaurantny.com
For information on the Ultimate Barista Challenge. USA, contact Danny or Sherri Johns
www.ultimatebaristachallenge.com or 1-503-232-1016

CONTACT
Sherri or Danny Johns
WholeCup Coffee Consulting, LLC
1342 SE 30th Avenue
Portland,OR 97214
Tel/Fax: 1.503.232.1016
djohnswholecup@aol.com

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