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The market is a prime social scene for
the city’s chefs – they greet one another with
handshakes or hugs as they stop to chat and catch up. On separate
excursions we were joined by Peter Hoffman of Savoy, Marco
Moreira of Tocqueville, and Cyril Renaud of Fleur de Sel -
three talented chefs who put their produce where their mouths
are. Watching them wind their way through the market, we caught
a glimpse of their distinct approaches and discovered how
they make the most of each trip.
We couldn’t help but notice that Hoffman,
Moreira, and Renaud all tended to gravitate toward the same
vendors – like the “tomato guy” for his
perfectly irregular heirloom tomatoes and Franca Tantillo,
owner of Berried Treasures in Upstate New York, for everything
under the sun – like Tristar strawberries and Juliet
tomatoes. “I am a person about relationships,”
Renaud says. “For me, it’s important to buy from
people with a good attitude. I believe in the power of good
energy.”
Franca Tantillo says the reason chefs like
her produce is that she puts a generous amount of minerals
into her soil, resulting in fruit and vegetables with higher
sugar content (We think it’s the good karma and friendly
rapport that she has with chefs). She frequently offers them
samples to taste, popping tomatoes into their mouths so they
can judge for themselves.
The connection between purveyors and chefs
is one of the most important relationships in the restaurant
business. Being able to purchase high-quality produce from
the farmers’ market is a convenience and a luxury that
many chefs don’t have. For Hoffman, Moreira, and Renaud,
using seasonal, fresh produce is not just a philosophy, it
is a way of life.
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