Western Foodservice and Hospitality Expo 2004 on StarChefs

Get to the Show that Gets the West Coast Market
Western Foodservice & Hospitality Expo
August 28 – August 30, 2004
Los Angeles, CA

Reed Exhibitions presents the 2004 Western Foodservice & Hospitality Expo – Los Angeles. The Expo will be held at the Los Angeles Convention Center beginning Saturday, August 28, 2004 and continuing through Monday, August 30, 2004. Attendees will have the opportunity to see first-hand new innovative ideas in the restaurant, foodservice and hotel industry, by finding the products that they are looking for to improve and operate their business effectively and cost-efficiently. The trade show and conference will bring together over 700 leading companies representing thousands of products and services. This year’s attendees will include restaurant owners and managers, chefs, caterers, hotel and foodservice operators, purchasing agents, dealers/ suppliers and corporate executives operating restaurants and foodservice establishments throughout California and the entire West Coast.

FRIDAY AUGUST 27TH
The City Culinary Golf Classic
This year’s tournament is being held at the Malibu Country Club. Cost per person is $125 if registered before August 1 and $150 if registered after the deadline. For questions, please contact Mark Taylor at (800) 765-4842.

SATURDAY AUGUST 28TH
CRA Hall of Fame Gala Reception and Dinner
The Hall of Fame Gala is presented by the California Restaurant Association’s Educational Foundation (CRAEF) and will take place at the Millennium Biltmore. The Gala honors leaders -- both individual and corporate -- involved in California’s foodservice industry. During the 2004 Hall of Fame Gala Dinner, CRAEF will present the Restaurateur of the Year and Corporate Partner of the Year awards, as well as the induction of a new member to CRAEF’s Hall of Fame. During the cocktail reception, there will be recognition of the 2004 Innovator of the Year winners and Foodservice Employees of the Year. For more information and to sign up for this signature event, please call (800)765-4842.

Good Fat Brings in Customers
Join OldWays Preservation Trust nutritionist Chris Speed for a discussion on why dietary fat is the driving force of good eating habits and how you can strengthen your menu offerings and help your customers stay healthy using good fats.

How to Profit from Trendy Lifestyle Diets
As fad diets loom large on the nutrition horizon, consumers are demanding that restaurants and food service outlets provide meals in accordance with the latest food trends. Chris Speed from OldWays Preservation Trust will walk you through ways your restaurant can profit from these trends by making simple changes to the menu.

StarChefs has organized an ‘Industry Only’ after party from 10:00 pm – 12:00 midnight at Cinch restaurant in Santa Monica. The after party provides an opportunity for chefs, kitchen crews and other foodservice industry professionals to talk one-on-one and network with each other outside of the Show. The event will be an opportunity to meet with the who’s who of the culinary world in Los Angeles. By invitation only. For more information please email marketing@starchefsinc.com

ALL SHOW DAYS
FREE Seminar Program
Nourish your business by attending more than 15 FREE seminars brought to you by the California Restaurant Association Education Foundation and Santé, The Magazine for Restaurant Professionals. Sessions include:

The Fun-Damentals of Finding and Keeping Young Talent Meal Breaks, Rest Breaks and Other Wage and Hour Issues Troubling the California Restaurant Industry
Lessons in Leadership: 10 Breakthrough Principles to Transform Your Business and Your Life
Getting a Bigger Share of the Wallet
A Common Sense Negotiating Skills Workshop
Staying Calm in the Midst of Chaos
How to Do Great Restaurant Advertising Without an Ad Agency

R & I Menu New Product Showcase and CRA Innovator Awards
The CRA Innovator Awards recognize the newest and most ingenious products at the Show. Finalists will be judged in July and the awards will be presented at the VIP Press Reception and Ceremony during Expo. This year, all the contestants will display their products in the R&I Menu New Product Showcase throughout Expo. Entries are considered in 10 categories: appetizer, entrée, dessert, healthy food, non-alcohol beverage, alcohol beverage, heavy equipment, light equipment, technology and environmental/safety. For more information on the Showcase display, please contact Alyssa Harmon at Reed Exhibitions at (203) 840-5911 or for more information on the Innovator Awards and contest rules; please contact Heather Teerlink of the CRA at (800) 765-4842

Culinary and Pastry Cooking Demonstrations
Sponsored by San Francisco Chef’s Association of the Pacific Coast and The Culinary Academy brings you 2 cooking flights and 2 pastry flights daily at 12pm, 1pm, 2pm and 3pm. Top chefs will showcase their talents in a 45-minute cooking demonstration on the stage.

WINE GARDEN
Don’t miss The Wine Garden, featuring a wide array of wines and special tasting events for restaurant owners interested in building more margin into their business. The Wine Garden is sponsored by Santé.

BREWERY
New this year- The Brewery, sponsored by the Association of Brewers, is your chance to sample dozens of specialty ales and brews to liven up your usual offerings.