by Jeff Harding
April 2012

Sommeliers have an affinity for Twitter. Maybe it’s because we’re used to delivering 140-character blurbs tableside, or because that’s about all the time and space we have for notes at a portfolio tasting event. Somms love to tweet their meet-up plans, favorite wines, restaurant reviews, or shout outs to friends. So why not tweet their thoughts on the bottle of wine itself?

Enter the #7WordWineReview
Originally started as a humorous response to reading a few great six word movie reviews, mystery Tweeter and Blogger “Vim” (who identifies himself only as an investor in London) started the “7 Word Wine Review,” and it has taken on a life of its own. Hundreds of tweeters have posted reviews in 12 languages of 10 (and counting) wine merchants. Two merchants in England (Laithwaites Wine and Waitrose Wine) have even held Twitter contests, with the best reviewer winning a free bottle of wine.

Power to the People
Although a fan of Robert Parker and Jancis Robinson, Vim feels that the future lies in peer-to-peer reviews, explaining that you’d rather hear what your friends say about a wine than what the big shots write. And then there’s the problem of remembering all the great wines you and your colleagues like. A quick, fun review by somebody you know is that much more valuable. In Vim’s own words, “this is snappy, savvy, and immediate wine tasting.”

So jump on the bandwagon and write a quick review, or register and comment below.