Umami Burger


2010 L.A./San Diego Rising Stars Afterparty at Umami Urban - Los Angeles, CA

850 South La Brea Avenue
Los Angeles, CA 90036
(323) 931-3000
Hours: Sun-Thu: 11am-11pm; Fri-Sat: 11am-12am

2010 Rising Star Concept Award Winner Adam Fleischman started out in wine and owned his own wine business before his entrepreneurial spirit led him to open Umami Burger, which now has locations throughout Califorina, Nevada, New York, and Florida. Inspired by umami—the concept of the fifth sense—Fleishman wanted to introduce the concept to people using common American foods that were already umami-rich, like burgers. He uses modern techniques and applications to get the burgers just right, like adding sodium nitrate to cheese to make the texture like that of American cheese and using C-Vap combi ovens to cook the burgers.

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