Ritual Coffee Roasters


Roaster Eileen Hassi Rinaldi of Ritual Coffee - San Francisco, CA

1026 Valencia Street
San Francisco, CA 94110
(415) 641-1011
Hours: Mon-Fri 6am-10pm; Sat 7am-10pm; Sun 7am-9pm

Elieen Rinaldi fell in love with coffee after tasting a deliciously sweet espresso shot at a San Francisco coffee conference more than a decade ago; she’s been recreating the experience for devoted coffee lovers and the uninitiated for the past eight years at her Ritual Coffee Roasters. The goal at Ritual is to do everything possible to make the coffee taste better, whether it is improving the bags used for storing beans, decreasing the time it takes to get customers coffee, or improving relationships with farmers. Rinaldi purchases 92 percent of her beans directly from farmers, looking for three distinct qualities of flavor— clean, sweet, and bright—as well as complexity, depth of flavor, and nuance in finish. With four coffee bars (including a Napa store) and a roasting facility, and operations including wholesale accounts, restaurant relationships, and exporting as far as Canada and China, Rinaldi is shaping the face of coffee culture worldwide.

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