Popcorn meets Innovation and Convenience: West Bend Partners with Williams-Sonoma to introduce Popcorn on Demand

FOR IMMEDIATE RELEASE

Alexandra Pearson

The Rosen Group

Alexandra@rosengrouppr.com

(646) 695-7048

 

Popcorn meets Innovation and Convenience:

West Bend Partners with Williams-Sonoma to introduce Popcorn on Demand

 

New York, NY — West Bend, the legacy kitchen electrics brand, is driving innovation in the housewares industry with stylish product designs that have delivered a unique combination of innovation and convenience to customers for over 100 years. With the latest innovation, the Popcorn on Demand Hot Air Popcorn Machine, West Bend’s progressive engineering is immediately evident. State-of-the-art, intuitive features make the Popcorn on Demand machine a pioneer product in the popcorn category. Its sleek and professional look is worthy of display in any kitchen.

One press of the lever on the side of this machine dispenses a single 100-calorie/5oz. serving for a quick snack or the lever can be pressed again, up to four times, creating enough popcorn for the whole family. The unit stores up to 32 oz. of kernels in the convenient, built-in storage compartment; for easy dispensing of pre-measured portions any time.

“Demand in the home popcorn category has exploded as consumers learn more about the health benefits of hot air, oil-free popcorn,” said Marc Navarre, President and Chief Executive Officer, Focus Products Group International, LLC (parent company of West Bend). “Our goal with Popcorn on Demand was to provide customers with the best possible home popcorn experience. We’ve designed a first-of-its-kind popcorn machine that allows consumers to enjoy popcorn at home with both style and ease. Popcorn on Demand’s built-in kernel storage and effortless portion control pair perfectly to achieve that goal.”

Available exclusively at Williams-Sonoma and Williams-Sonoma.com for $79.95, as well as at http://westbend.com/popcorn/air-crazy/popcorn-on-demand-hot-air-popcorn-popper.html, the Popcorn on Demand Hot Air Popcorn Machine is the fastest, most efficient way to make healthy air-popped popcorn. The machine’s cover and waste kernel tray are top-rack dishwasher safe. It also features a special cleaning cycle to easily remove any remaining debris after the popping cycle has concluded.

The Popcorn on Demand is the latest addition to West Bend’s extensive family of popcorn machines, available at select retailers. Others include:

·         Air Crazy® Popcorn Machine: Quick, clean and easy, the Air Crazy machine pops up to 3.5 quarts of popcorn in as little as 3 minutes; providing a super speedy snack. (MSRP: $29.99)

·         6-Qt Stir Crazy® Deluxe Popcorn Machine: This deluxe model features a convenient, removable heating plate and a convertible cover; for easy popping to easy serving with a flip of the lid. (MSRP: $59.99)

 

The full line of popcorn machines can be found online at westbend.com or at select retailers nationwide. West Bend also provides recipe ideas for more fun with popcorn, available here.

 

About West Bend®:

 

West Bend® has been a leading manufacturer of electric kitchen appliances since 1911. For generations, West Bend has resonated with the home consumer for dependable and innovative kitchen solutions. With over 100 years of industry knowledge, West Bend continues to deliver on its legacy with unmatched performance; delivering quality and value throughout its entire portfolio of products. Whether making morning toast and coffee, mid-day popcorn snacks or a slow-cooked dinner, West Bend offers culinary options that deliver delicious results. The wide array of West Bend kitchen products can be found at select retailers nationwide and online atwestbend.com. Follow us on Facebook, Twitter, and Pinterest.

Contact 

Alexandra Pearson

The Rosen Group

Alexandra@rosengrouppr.com

(646) 695-7048