Introducing: Avu� Cacha�a

Launched in mid-2013, this Small-Batch, Single Estate-Sourced Cacha�a - Unaged Prata and Aged Amburana - Showcases the Range of Brazil's Noble Spirit

(NEW YORK; November 5, 2013) - Brazil's cacha�a, the country's national spirit that is distilled directly from fresh sugarcane juice and has been produced throughout the country since the 1530s, may have a storied history amongst Brazilian connoisseurs, but is still a relatively new phenomenon in the U.S. Until early 2013, cacha�a was misclassified as "Brazilian rum" by the Alcohol and Tobacco Tax and Trade Bureau and eyed suspiciously by the uninitiated as exotic firewater reserved for only the brave. And yet in Brazil, high-quality cacha�a is produced throughout the country by small producers uncompromising in their skill and traditional craft. Fortunately for American spirits enthusiasts, new brands of Brazil's noble spirit are appearing stateside, providing an opportunity to discover the richness of artisanal cacha�a.

One such brand is Avu� Cacha�a, which consists of two single-estate, limited-production spirits - one unaged (Prata), one aged in Brazilian wood (Amburana) - that showcase the vibrancy, nuance and elegance of Brazil. As numerous cocktail bars and fine restaurants around the country bring cacha�a into the mix - from Milk & Honey, Death & Co., Marea and The Breslin in New York, to Hawthorne in Boston, Rogue 24 and The Passenger in Washington, DC, and Prizefighter in San Francisco, CA - Avu� seeks to share the thrilling diversity of this spirit, the country it calls home and its passionate culture.

Distilled by one of Brazil's only female distillers using a family recipe honed over three generations, Avu� Cacha�a begins in the single-estate sugarcane fields of a small, family-owned farm situated in the rolling hills near Rio de Janeiro. The cane, composed of three specifically chosen varietals, is hand-cut, ground with a waterwheel, and fermented for less than 24 hours using airborne wild yeasts, before being distilled in a copper-crafted alembic still at the distillery located in a long, thin valley between the hills of Brazil's Rio de Janeiro and Minas Gerais states. There is also an emphasis on sustainability and ethical production in the creation of Avu�: It is organically produced with only renewable energy with water piped from a natural source to grind the cane and a boiler for the still that is fired by the residuals of the sugarcane pulp, known as bagasse; the local workers are given comfortable lodging as well as reading activities and education for their children.

Avu� Cacha�a Prata (750ml / 42% ABV / $35.00) - Avu�'s silver cacha�a is rested in steel tanks for six months before bottling. The result is a lush, crisp spirit with subtle floral notes perfect for creative variations on spirit-forward cocktails, such as the Negroni or Old Maid, or the famous classic peasant cocktail, the Caipirinha. Slightly bready on the nose with notes of mild lime and citrus, cinnamon and sarsaparilla, it has a clean finish and balanced structure.

Avu� Cacha�a Amburana (750ml / 40% ABV / $50.00) - Matured for up to two years in casks made from Amburana wood - indigenous only to South America - this wood lends the aged cacha�a warm, savory notes on the nose and the palate, ranging from nutmeg and honey to spice and basil. Top bartenders have been inspired to create spirit-forward, stirred cocktails with Amburana - such as those traditionally created with whiskies and aged rums; this aged cacha�a is also ideal for sipping, in the vein of a cognac.

Launched in April 2013 in New York, Avu� Cacha�a