Inaugural Ultimate Wine Challenge Kicks Off Week Of June 7

The inaugural Ultimate Wine Challenge takes place June 7-11 at state-of-the-art Astor Center in New York City and is revolutionary in scope. The Ultimate Wine Challenge will ascertain which wine brands taste the best in a flight of peers, using a multi-stage judging process based on the 100-point system. The wines will be presented in flights by type, region, varietal and price, at proper temperatures and served in glassware that is most appropriate to its specific classification. All wines will be judged: table wines, champagne and sparkling wines, dessert and ice wines, fortified wines and sakes. Operated and supervised by Judging Chairman F. Paul Pacult, Assistant Chairman Sean Ludford, and Special Advisors to UWC Doug Frost, MS, MW and Jennifer Simonetti-Bryan, MW, Ultimate Wine Challenge is the future of wine evaluation today.

Judges for Ultimate Wine Challenge are a who's who of the foremost wine authorities, journalists, and educators, and include a number of Masters of Wine and Master Sommeliers, such as: Mary Ewing-Mulligan MW; Ed McCarthy; Steve Olson; Charles Curtis, MW; Doug Frost, MW, MS; Laura Maniec, MS; Michael Apstein, Nick Passmore, Patricia Savoie, Tara Q. Thomas and more.

Wine may be entered online or via downloadable form at http://www.ultimate-beverage.com/UWC/. Entry fees are $145 per entry for 1-5 wines and $95 per entry for more than 6 wines. DEADLINE FOR ENTRIES IS MAY 25, 2010. In addition to the accolades of winning an Ultimate Wine Challenge honor, the highest rated products will be showcased at Ultimate Wine, a consumer and media tasting event at the Marriott Marquis Hotel in Times Square, New York City on October 4, 2010.

Why should wines enter Ultimate Wine Challenge?

� Meaningful scores. All of the judging is done by panels in a progressive manner, meaning there are multiple people (and palates) tasting. Products advance through successive rounds to determine the most deserving top scorers.

� The judges are the most experienced and best trained in the industry; Ultimate Wine Challenge judges include a number of Masters of Wine and Master Sommeliers.

� Evaluations are conducted at Astor Center, NYC under the strictest and most exacting circumstances. A professionally trained staff pours and serves the samples.

� All the judges taste blind and rate products using the 100-point scale. The final results are scores that consumers can easily understand and the trade can use to its advantage in advertising and marketing campaigns.

� FREE marketing tools are offered such as certificates, Challenge logos and award logos to help submitters successfully market their products' scores for advertising, point-of-sale and public relations promotions.

� No U.S. importer? No problem. Enter your products into the Challenge as a way to gain national recognition within the U.S and to possibly gain an importer's or the media's notice.

ABOUT ULTIMATE BEVERAGE CHALLENGE (www.ultimate-beverage.com)

Founded by award-winning journalist, author, educator and critic F. Paul Pacult, wine and spirits publishing industry veteran David Talbot and Spirit Journal managing editor Sue Woodley, Ultimate Beverage Challenge (UBC) is providing both the industry and consumers with irrefutable evaluations of beverage alcohol quality. UBC sponsors include: Saratoga Spring Water, Dare All Natural Crackers, Arc International Chef & Sommelier Glassware and Fever Tree All Natural Premium Mixers.

Contact: 

Manuela Savona
SAVONA COMMUNICATIONS
manuela@savonacommunications.com
917.969.1275