Wholesome Wave

Mission
Wholesome Wave’s mission is to improve access and affordability of fresh, healthy, locally-grown produce to historically underserved communities. Doing so creates economic viability through local food commerce that can rebuild our nation’s food system.

Vision
Our vision is to help lead the way in developing a more vibrant and equitable food system for everyone by fostering stronger relationships between local and regional agriculture and under-served individuals from both urban and rural communities.

Who We Are
Wholesome Wave is a national 501(c)3 organization dedicated to supporting small and midsize farms, and making fresh, healthy, locally grown fruits and vegetables available to all people, regardless of income. Wholesome Wave partners with farm-to-retail venues, community leaders, healthcare providers, like-minded nonprofits and government entities to implement programs that benefit both consumers in underserved communities and the farmers who provide for them.

We operate by partnering with community-embedded organizations to implement our programs, including our Double Value Coupon Program, the Fruit and Vegetable Prescription Program and Healthy Food Commerce Investments.

We operate by partnering with community-embedded organizations to implement our programs, including our Double Value Coupon Program, the Fruit and Vegetable Prescription Program and Healthy Food Commerce Investments.

Wholesome Wave programming is now in 28 states and the District of Columbia with more than 60 partners implementing the DVCP, FVRx, and HFCI at nearly 400 participating farm-to-retail venues.