Wine Director William Sherer of Aureole at the Mandalay Bay Resort and Casino - Biography

Las Vegas , NV

April 2011

Master Sommelier (CMS) William Sherer is the Wine Director of Aureole, Charlie Palmer’s Las Vegas restaurant at Mandalay Bay resort. He likens his career path to that of the executive chef who starts off with little more than a passion for food and the tireless energy of youth. Sherer got hooked on wine in the mid-80s, and set out to work in the San Francisco Bay area, learning about wine at a number of establishments, including a fine-dining restaurant, a combination restaurant and wine shop, a Champagne jazz bar, and a specialized retail wine store. In 1995, he opened Monterey, California’s Montrio, which took Esquire’s "Best New Restaurant" award that year. Sherer later returned to San Francisco to transform the wine program at a local favorite, Moose’s Restaurant. Shortly thereafter, Sherer became the 37th individual in the United States to pass the Master Sommelier Examination. In 1999, Sherer followed his wine passion to a position as Wine Director for Michael Mina’s Aqua Restaurant in Las Vegas. While there he assisted with the development of many of Mina’s new restaurant concepts.


Sherer’s next move was east to New York City, where he was offered a new challenge as opening Wine Director of a flagship Ritz-Carlton hotel on Central Park. The tastes of the hotel’s global clientele allowed Sherer freedom in creating a list of 1,600 progressive wines from around the world. Sherer’s success in New York attracted the attention of Charlie Palmer. In 2005, Palmer invited Sherer to head the wine program at Aureole in Las Vegas. Sherer was drawn by the opportunity to work with Aureole’s four-story “wine tower” and its EWinebook. Under Sherer, the wine program has grown to include 2,800 global wines. During his first year at Aureole, Sherer won the James Beard Award for “Best wine service in America.”


In an effort to develop and give back to the food and beverage community, Sherer began to mentor and educate Las Vegas’ large pool of talented sommeliers. He conducts a bi-weekly blind wine tasting group to develop wine palates and recently developed a popular sommelier cook-off and wine-pairing competition featuring local sommeliers, chefs, and restaurant critics. Most recently, Sherer has created Iberian Remix, a wine label specializing in indigenous Spanish grape varieties grown in California. In 2010, he acted as a judge for the 1st Annual Somm Slam at the StarChefs.com International Chefs Congress in New York, New York.

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