Chef Preeti Mistry of Juhu Beach Club - Biography

Oakland, CA

October 2016

Preeti Mistry was born in London and raised all over. She considers herself from the universe. Of Indian descent, Mistry grew up with her mother cooking meals from scratch but didn’t immediately find a calling in food. Mistry studied film in college and moved to San Francisco in 1996 to pursue a career in the field. She and her wife began to throw well received dinner parties, and although Mistry had made films and worked the festival circuit, film was not paying the bills. So with plenty of encouragement, she left for London to attend Le Cordon Bleu.

Mistry spent two and half years abroad before returning to San Francisco in 2004. Staging around, she was disillusioned by fine dining and at a crossroads. With her wife, an executive on verge of burnout, the couple regrouped and launched modern Indian catering company Saffron Hill. It was an instant success and media darling, but not yet ready to own her own business, Mistry joined Bon App├ętit Management Company. For the next two years, she worked as executive catering chef of two museums. She then moved on to another account, as executive chef of Google.

Missing the connection with diners, Mistry quit and launched Juhu Beach Club as a pop-up before going brick and mortar two years later in Oakland. Since opening, Mistry has appeared on Anthony Bourdain’s “Parts Unkown” and launched a second location in Hong Kong. With her modern, soulful take on Indian cuisine, another outlet of Juhu Beach Club may pop up in the future—somewhere else in the universe.