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Establishing a Marketing Budget & Calendar

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An operator can use a spreadsheet package such as Excel or Lotus or even accounting paper. In column 1, list every single marketing activity. In columns 2-13, list the months from January to December. Place a mark or bullet point under the month the marketing activity is to commence. For example:

Marketing Activities Jan
 
Feb
Mar
Apr
 
May
Jun
.

Dec

 

Conduct customer focus groups 

x

               
                    
Introduce take-out option         x        
                    
Mail Newsletters  x     x          



An operator can use his or her marketing calendar to develop a budget. The operator should list every marketing activity, along with expected costs and/or projected revenue.  Low and high projections should be used as well.


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