can use a spreadsheet package such as Excel or Lotus or even accounting
paper. In column 1, list every single marketing activity. In columns 2-13,
list the months from January to December. Place a mark or bullet
point under the month the marketing activity is to commence. For
customer focus groups
can use his or her marketing calendar to develop a budget. The operator
should list every marketing activity, along with expected costs and/or
projected revenue. Low and high projections should be used as well.