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Analyzing the Facts

Table of Contents

Once an operator compiles the research information, the next steps include analyzing the data and developing objectives, strategies and tactics. For example, an operator may find:

1)  Delivery business is more profitable on the Westside as opposed to the Eastside.

2) The majority of lunch patrons work within a 12-block radius of the restaurant. 

3) Customer frequency has declined over the past 3 months.

Based on this information, an operator would develop objectives, strategies and tactics that focus more on Westside delivery business, businesses within a 12-block radius and customer frequency.

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