Phil Suarez, Founder
Phil was born and raised in
Manhattan. In 1966, he became a producer for Pappert, Koening,
and Lois. In 1971, Phil formed a partnership with Bob Giraldi
and Elbert Budin to create Ampersand Productions. Two years later,
Phil and Bob created Giraldi Suarez Productions.
This partnership produced many classic commercials. As a result,
Phil and Bob have gone on to win every award given by the advertising
community in the field of television commercials. Some of their
most famous achievements are the well-recognized Miller Lite Beer
commercials featuring ex-athletes and screen personalities. Giraldi
Suarez Productions also produced the Pepsi campaign starring The
Jacksons and Lionel Richie.
Phil has been the driving force behind the company's expansion
into the restaurant business. Recognizing that the worlds of entertainment
and dining were merging, Phil and Bob developed a string of renowned
restaurants.
After spending vacations in southern Italy, and missing the wonderful
food of that region, Phil and Bob decided to open a restaurant
near their office. They called it Positano and hired a chef, Luigi
Celentano, from that same region. Here, they married the advertising
business meeting with the pleasure of eating good food. Their
restaurant was the first of its kind in that area. It set the
tone and trend for the Flatiron district. The eatery was wildly
successful for them. Little did they know how auspicious their
beginning would be.
In April 1991, Phil and Bob, along with nationally renowned four-star
chef, Jean-Georges Vongerichten, opened their second restaurant,
JoJo. This French restaurant, notable for nouvelle French cuisine,
earned a three-star rating from the New York Times as well as
being named by Esquire Magazine as the 1992 Restaurant of the
Year. In 1992, the three partners opened two more restaurants
in New York City, the Lipstick Cafe and Vong. Vong, which serves
a French-Thai menu, a fascinating Vongerichten invention, also
earned three stars from The New York Times. The James Beard Foundation
has just named Mr. Vongerichten Best Chef of New York City.
The next restaurant Phil and Bob opened was Patria. Acknowledging
his Puerto Rican heritage, Phil wanted to create a place for fine
dining that featured the unexplored territory of Latin American
cooking. At the site of their previous restaurant Positano, Patria
was created as the vehicle for a brash, young, Cuban-American
chef, Douglas Rodriguez. The James Beard Foundation has just named
Mr. Rodriguez Rising Star Chef of the Year. Using wildly exotic
and imaginative combinations of classic Latin American foods and
French techniques, Rodriguez created a whole new cuisine dubbed
"nuevo Latino." This highly successful restaurant has given Phil
great personal satisfaction. It has also served to cement his
status as a serious and innovative restaurateur. A fifth restaurant,
a casual Italian bistro, Gigino Trattoria, featuring Mr. Celentano
of their Positano restaurant, opened in Tribeca in the fall of
1994.
In November 1995, Phil, with his partners Bob Giraldi and Jean-Georges
Vongerichten, opened a Vong restaurant in London, in The Berkeley
Hotel. Not only was it immediately awarded three stars (only three
other restaurants have been honored) by the London Evening Standard,
the highest accolade given to a restaurant in London, but Vong
was also named Restaurant of the Year by that same newspaper.
Another London critic also named Vong, Newcomer of the Year.
In March of this year, Phil, Bob and Jean-Georges opened their
newest restaurant, Jean Georges, in the Trump International Hotel
and Tower in New York City. In June 1997 the New York Times gave
Jean Georges a four-star rating. Only four other restaurants in
New York City are so highly regarded. Phil and his wife, Lucy,
reside in Manhattan.