search
Loading
|  home | feedback | help          
StarChefs
StarChefs About Us
About Us
Chef Advisory Board
Editorial Policy
Mission Statement
StarChefs in the News


Fern Berman, Founder

Over the past 20 years, America's palate has changed dramatically. More people travel abroad. Supermarket aisles offer an international array of foods and seasonings. Home cooks are experimenting with tastes and techniques discovered through books and television. We have become more adventurous and discriminating about what we eat.

Through her work as president of Fern Berman Communications, Inc., a New York-based public relations firm, Ms. Berman has been at the crossroads of this culinary journey, and has become one of today's most knowledgeable observers of culinary trends. She has gained media attention for chefs who became celebrities. She has introduced restaurants to food critics. She has launched cookbooks that became award-winning classics, and TV shows that taught better ways to cook.

Television personalities she has worked with include Julia Child (Public Television's "In Julia's Kitchen with Master Chefs"; her firm also represents Pastry Chef Jacques Torres, star of the 26-segment PBS show, Dessert Circus with Jacques Torres, and Joan Nathan, star of the 26-segment series Jewish Cooking in America with Joan Nathan. Most recently, Berman's firm worked on the publicity for the Public Television show, Julia & Jacques: Cooking at Homewhich premiered in September of 1999.

Other well known authors and chefs Ms. Berman represents or has represented include Marcella and Victor Hazan, award-winning culinary authorities on all things Italian; Rozanne Gold, author of the award-winning cookbooks, Recipes 1-2-3, and Little Meals. FBC also works with Nora Pouillon, a leader in the organic food movement, who won the International Association of Culinary Professional's Award of Excellence in 1997. FBC represented Mark Bittman and his book How to Cook Everything which won awards in 1999 from both the IACP and James Beard Foundation.

Many high-profile restaurants seeking media attention have retained Ms. Berman's firm. Manhattan restaurant clients include the four-star Le Cirque 2000, owned by internationally acclaimed restaurateur Sirio Maccioni, and Osteria del Circo, owned by the Maccioni family, as well as Patroon, Firebird, Heartbeat and Icon. In Las Vegas, FBC represents the Bellagio Hotel Restaurants, including Le Cirque, Osteria del Circo, Aqua, Olives, Petrossian, and Prime.In Washington, D.C., she represented Restaurant Nora and Asia Nora and in London, Chutney Mary, London's top Indian restaurant.

Ms. Berman's firm has introduced titles by many of today's most respected cookbook authors. Such books include How to Cook Everything, by award-winning author and journalist Mark Bittman; Rozanne Gold's Recipes 1-2-3 Menu Cookbook, successor to Gold's award-winning Recipes 1-2-3; Jim Peterson's Vegetables, a comprehensive reference and guide to preparing vegetables; The Strang Cancer Prevention Cookbook, a lifestyle plan to reduce the risk of cancer with recipes from 50 of America's top chefs; Dessert Circus: Extraordinary Desserts You Can Make at Home, a primer by Le Cirque 2000's renowned pastry chef, Jacques Torres; Recipes from Paradise by Fred Plotkin, the first cookbook in English devoted to the food and culture of Liguria, Italy; and In Memory's Kitchen: A Legacy from the Women of Terezin, an unusual memorial to the Holocaust, containing recipes recollected by concentration camp prisoners, edited by award-winning journalist Cara De Silva. Other titles launched by Fern Berman Communications include The Buffet Book by Carole Peck; A Fresh Taste of Italy by Michele Scicolone; In Julia's Kitchen with Master Chefs, by Julia Child, the companion book to the 39-part PBS series; The Splendid Table, by Lynne Rossetto Kasper, award-winning cookbook on the foods of the Emilia-Romagna region of Italy; and the award-winning and comprehensive Fish: The Complete Guide to Buying and Cooking by Mark Bittman.

Ms. Berman is a partner and founder of Starchefs.com which was named the Best Food Site on the Internet by U.S. News & World Report in their November 15, 1999 Best of the Web issue. Starchefs.com was also named one of the top ten food sites on Web by Brill's Content Magazine in April of 1999. Food Arts Magazine stated that "StarChefs combines impressive graphics, up-to-date culinary information, and a desire to entertain while communicating marketing information."

She is frequently invited to speak in public on topics such as marketing on the Internet and working with the media. Berman was a featured speaker for the American Express Trade program at the Aspen Food & Wine Classic in 1997 and 1998. Berman participated on a panel on Internet Marketing at the 1999 Winter and Summer Fancy Food Shows. Additionally, she was a featured speaker at the 1999 Symposium for Professional Food Writers at the Greenbrier. She has also created and taught a one-semester class at New York University called "Food for Thought."

Fern is a member of a number of culinary organizations including Les Dames d' Escoffier, IACP, AIWF, The James Beard Foundation and a judge at the upcoming Slow Food Conference. She is also a member of the International Who's Who of Entrepreneurs. She also sat for three years on the board of the New York City Chapter of the American Institute of Wine & Food. Berman served on the Steering Committee for Share Our Strength's Taste of the Nation event in New York City for three years. Additionally, FBC was the recipient of the 1997 Platinum Award from HSMAI for Best Public Relations Food-and-Beverage Campaign for Le Cirque 2000.

 



217 Havemeyer Street, Floor 3 Brooklyn, NY 11211 • TEL (212) 966-3775 • FAX (212) 477-6644
 Sign up for our newsletters!|Print this page|Email this page to a friend
 QuickMeals   Chefs   Rising Stars   Hospitality Jobs   Find a School   Wine   Community   Features   Food Events   News   Ask the Experts   Tickets   Cookbooks
About Us | Career Opportunities | Media Kit | StarChefs in the News | Site Map
Please help keep StarChefs a free service by displaying our button on your website. Click here for details.
  Copyright © 1995-2014 StarChefs. All rights reserved.  | Privacy Policy