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StarChefs
About us on StarChefs.com

 


Audience

Traffic

  • 20,900,000 hits/month
  • 8,246,312 page views/month
  • 640,000 unique visitors/month
  • 9+ minutes average “stickiness”
  • 7 pages viewed per session

Demographics

85% of StarChefs Readers are Food Service Professionals

 
Age
Income
Male
Female
Professional
33
$66,518
56%
44%
Consumer
37
$119,370
23%
77%
Rising Stars
34
$144,000
43%
57%

Food Service Professionals*

Executive Chef 21%
Chef 34%
Pastry Chef 4%
Cook 6%
F&B Managers 13%
Front of House 9%
Media, Marketing and Other 13%

*Based on the respondents to our October 2006 Michelin Survey

Sector

Fine Dining 42%
Casual/Theme 9%
Hotel 15%
Media 4%
Catering 5%
Institutional (healthcare, schools, military) 4%
Other (supermarket, recreation, quickserve) 21%


Profile

  • 34% attended Culinary School
  • Intense passion for food
  • An appetite for new industry trends and products
  • A desire to be part of a community of food and wine professionals
  • Discriminating about equipment and raw ingredients used in their cooking
  • Responsive to targeted and informed messages from StarChefs
  • Willing to receive recipes and food-related information by e-mail


International Traffic

United States (US) 83.34%
Canada (CA) 3.40%
United Kingdom (UK) 2.34%
Australia (AU) 1.03%
Germany (DE) 0.98%
China (CN) 0.98%
France (FR) 0.66%
Netherlands (NL) 0.46%
United Arab Emirates (AE) 0.41%
Japan (JP) 0.38%
Singapore (SG) 0.35%
Mexico (MX) 0.30%
India (IN) 0.23%
Italy (IT) 0.23%
Sweden (SE) 0.22%
Hong Kong (HK) 0.22%
Spain (ES) 0.22%
Korea (South) (KR) 0.20%
Saudi Arabia (SA) 0.19%
Philippines (PH) 0.19%

 

 

 

 
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