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Access Professionals at
the Forefront of the Food Industry
Chefs such as Daniel Boulud,
Jean-Georges Vongerichten, Bobby Flay, and Norman Van Aken
have been elevated to celebrity status, and these culinary
icons are the source of inspiration for other food professionals
and budding culinary talents.
Advertising Programs
Advertising: The Internet
has grown increasingly more mature and sophisticated, allowing
advertisers to efficiently access a targeted client base and
generate product pull. StarChefs.com’s award-winning
chef-focused content and traffic of over 20 million hits per
month forms a powerful community of food industry professionals
and food and wine-savvy consumers eager to educate themselves
about the latest industry trends and products.
Campaign Development: Create
a dialogue between your brand and your target audience. With
over 10 years of web, food and wine industry experience and
intimate knowledge chefs, the StarChefs marketing team with
work with you and/or your agency to develop creative that
speaks to our audience of chefs.
Market Research: StarChefs
will conduct industry research focused on the country’s
top culinary professionals and consumers through surveys on
StarChefs.com.
The Surveys and Resulting Data Will:
* Educate your company about the perception and awareness
of your brand
* Inform your company on how to reach your customer as well
as how your
customer wants to be reached
* Educate readers about your products through suggestive questioning
* Generate opt-ins
* Conduct competitor analysis
 Channel
Sponsorship: Sponsorship opportunities are available
for all features on the StarChefs website. Placements can
be selective. Campaigns can also be customized by StarChefs’
marketing team to identify your product or service with appropriate
feature topics. (Homepage, Chefs, Features, Recipe Search,
JobFinder, QuickMeals)
Contextual Sponsorship: An
integrated promotional progra m through banners, boxes and
newsletter insertion that aims to engage your target audience
by providing relevant solutions where and when a user is looking
for answers that relate to your product or service.
Lead Generation: Capture
prospect information through custom designed contests, trivia,
sweepstakes, and special offers.
 Sponsored
Assets: StarChefs’ design team will create sponsored
assets area for your company. The educational advertorial
will be hosted on StarChefs.com. Sponsor advertorials can
include photos from StarChefs events featuring advertiser’s
products. In addition to educating StarChefs visitors about
your company’s products and services, you will reap
the benefits of top presence in major search engines and directories.
Sponsored educational advertorials receive the top listing
for keyword inquiries on major search engines such as Google
and Yahoo. Your company may request placements for keywords.
Newsletters
The Dishrag: 70,000 monthly
deliveries to subscribing professionals and food savvy consumers
Employer: 6,770 monthly deliveries
to restaurant, hotel and resort employers
JobSeeker: 27,000 weekly deliveries
to individuals seeking jobs in the culinary industry
Custom Designed Creative: Create
a dialogue between your brand and your target audience. With
years of industry experience and an intimate knowledge of
our site audience, the StarChefs’ marketing team will
work with you to develop creative that speaks to our audience.
Ad Specs
* 728 x 90 IMU Leaderboard
* 160 x 600 IMU Wide Skyscraper
* 180 x 150 IMU Rectangle
* 300 x 250 IMU Medium Rectangle
* Rich Media (by approval)
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