StarChefs.com Audience
Demographics Age Income Male Female
Professional 37.5 $61,363 66% 34%
Consumer 42 $147,185 46% 54%

heston blumenthal at the 2009 international chefs congress
Top States Top Countries
New York 20% USA 87%
California 12% Canada 2%
Florida 9% Australia 2%
New Jersey 7% UK/Ireland 2%
Virginia 4% Spain 1%
  France 1%
  Singapore 1%
  Mexico 1%

Profile
• 70% of professionals attended culinary school
• A thirst for information about all things culinary
• An appetite for new industry trends and products
• A desire to be part of a community of food and wine professionals
• Discriminating about equipment and raw ingredients used in their cooking
• Responsive to targeted and informed messages from StarChefs.com
• Willing to receive recipes and food-related information by e-mail

Traffic
• 30 million hits/month
• 584,062 unique visitors/month
• 3+ minutes average “stickiness”
• 7 pages viewed per session