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| StarChefs.com Audience |
| Demographics |
Age |
Income |
Male |
Female |
| Professional |
37.5 |
$61,363 |
66% |
34% |
| Consumer |
42 |
$147,185 |
46% |
54% |
| Top States |
Top Countries |
| New York 20% |
USA 87% |
| California 12% |
Canada 2% |
| Florida 9% |
Australia 2% |
| New Jersey 7% |
UK/Ireland 2% |
| Virginia 4% |
Spain 1% |
| |
France 1% |
| |
Singapore 1% |
| |
Mexico 1% |
Profile
• 70% of professionals attended culinary school
• A thirst for information about all things culinary
• An appetite for new industry trends and products
• A desire to be part of a community of food and wine professionals
• Discriminating about equipment and raw ingredients used in their cooking
• Responsive to targeted and informed messages from StarChefs.com
• Willing to receive recipes and food-related information by e-mail
Traffic
• 19 million hits/month
• 584,062 unique visitors/month
• 9+ minutes average “stickiness”
• 7 pages viewed per session
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