The 18th Annual Food & Wine Classic at Aspen

On June 9, 10 and 11, 2000, StarChefs will be joining dozens of the most renowned stars in the culinary universe at the 18th Annual Food & Wine Magazine Classic at Aspen, sharing our passion for food, wine and entertaining with fellow devotees from across the country and learning from the masters, such as Jacques Pepin, Patricia Wells, Mario Batali, Bobby Flay and dozens of other gastronomic authorities. This year, the Classic features cooking demonstrations, wine tastings, seminars, private reserve tastings and back by popular demand, The Cheese Course.

Please note: This year's event is sold out due to unprecedented demand, so if you would like to attend next year, make a note of all future dates.

For more information, call (877) 900-WINE or email

American Express
Restaurant Trade Program

As the restaurant business evolves with the new millennium, so will customers' expectations of their dining experiences. At the American Express Restaurant Trade Program 2000, attendees will learn from industry authorities and new technology pioneers alike just how to leverage their strengths and keep customers coming back.
T100 8:30 am - 9:45 am
Meet the Masters:
Discovering Your Recipe for Success

The revolution in American dining over the last two decades has produced a dramatic number of quality restaurants across the country. But as many of today's leading multi-unit independent and chain operations set increasingly high standards for food, service and ambiance, it's harder to pinpoint just what makes your restaurant special. Listen in as industry leaders share how they leverage their individual strengths to grow their businesses and define their niche in the marketplace.

Panelists: Mario Batali, Chef/Owner, Pó, Babbo, Lupa Restaurants; Steve Hanson, President, B.R. Guest, Inc.; Dennis Max, President, Unique Restaurant Concepts

Moderator: Carolyn O'Neil, Executive Producer and Senior Food & Travel Correspondent, CNN

10:45 am - 11:30 am

T200 12:30 pm - 1:45 pm
Help Wanted: Hiring and Training Strategies for Today's Labor Market

The skilled labor shortage facing restaurateurs today is forcing both independent operators and large multi-unit restaurants to adopt increasingly progressive human resources strategies. Join operations and human resources expert Loret Carbone as she shares her insights and proven creative tactics. Discover the tools you need to keep selection, training and motivation of your staff in tune with today's demands.

Speaker: Loret Carbone, Senior VP of Human Resources, Left at Albuquerque

T300 3:30 pm - 4:45 pm
Online Operators: How "dot.coms"
Are Revolutionizing Your Restaurant

Many operators have already harnessed the power of the Internet to promote their restaurants online, but fewer understand the degree to which the Web is revolutionizing the way we conduct our daily business. A host of dynamic new "dot.coms" is springing up, offering services designed to streamline your business and increase profitability? from providing online reservations to centralizing purchasing needs. Learn from our panel of Web masters how to best manage the new interactive technology that is impacting our business, today and far into the future.

Panelists: Derek Bromley, Co-founder,; Marty Horn, CEO,; Michael Klauber, Co-proprietor, Michael's Gourmet Group; Paul Lightfoot, Co-founder & CEO,

Moderator: Peter Elliot, Host, Bloomberg Executive Dining Guide
T400 11:30 am - 12:45 pm
Wine Tasting 101: Teaching Your Staff to Pour Profits

Most restaurateurs would agree that building a successful wine program takes considerable time and expertise. But few operators teach the basic tasting skills servers need to sell their wine list with comfort and ease. Learn a simple tasting methodology from our master sommelier that demonstrates how improving your staff's tasting skills will turn your servers into a knowledgeable, confident team focused on pouring profits.

Speaker: Evan Goldstein, MS, Vice President, New Media and Public Relations, Seagram, Chateau and Estate Wines Co.

T500 3:00 pm - 3:45 pm
Private Tasting Notes:
The Grand Tasting Pavilion 2000

Get an insider's view of what to taste in the 2000 Grand Tasting Pavilion. Our panel of top wine experts will recommend this year's must-try wines with restaurants and restaurant customers in mind. Hear insight into the current wine market?what customers are asking for and where to find values.

Panelists: Andrea Immer, MS, Beverage Director, Starwood Resorts; Larry Stone, MS, Wine Director, Rubicon; Mark Tarbell, Chef/Owner, Bar Mouche, Tarbell's; Madeline Triffon, MS, Wine Director, Unique Restaurant Group; Joshua Wesson, President, Best Cellars, Inc.

Moderator: Evan Goldstein, MS, Vice President, New Media and Public Relations, Seagram, Chateau and Estate Wines Co.

3:45 pm - 4:30 pm



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